![]() This exclusive agreement builds upon UMG's deal with the band, which. ![]() Livemint tops charts as the fastest growing news website in the world □ Click here to know more. scrutiny, Kohl wrote to Christine Varney, head of the DOJ's antitrust. That’s all the more reason to hold it to a higher standard. Given that manufacturing new phones is Apple’s biggest carbon source by far, this was a critical contradiction.Īpple has started to address the repair problem while again declaring itself a corporate leader in fighting climate change. This is a company, after all, with a history of making green claims while also making it difficult to re-use and repair its devices. But the value of the rest remains to be seen. It has addressed the latter issue by promising a 90% reduction by 2050. It was one of only a few companies studied that seemed on track to helping the world avoid a long-term warming trend of 1.5° Celsius above pre-industrial averages.Īt the same time, Apple was knocked for not cutting emissions even more aggressively, for relying too much on offsets, and for not setting a longer-term target for reduction. It scored decent marks for transparency and goals. ![]() More than 300 of Apple’s suppliers have vowed to use 100% clean energy, but many can hit that goal only by using ‘renewable energy certificates,’ another type of credit.Īpple was a relative standout in the latest Corporate Climate Responsibility Monitor by the New Climate Institute, a non-profit group that tracks corporate green promises. Otherwise, trees risk dying, releasing their carbon right back into the atmosphere, as my Bloomberg Opinion colleague Lara Williams has written. Such ‘rewilding’ should hopefully store more carbon and be more sustainable than single-species tree plantations. It promises its offsets will be “real, additional, measurable, and quantified, with systems in place to avoid double-counting and that ensure permanence." Its carbon-removal projects include planting forests and other ecosystems in South America. Rainforest offsets certified by Verra, one of the private standard-setters Apple uses, have been accused of being mostly “worthless."Īpple is savvy enough to acknowledge the controversy. Without an authority to assure quality control for offsets, they will always be suspect. Too many give credit for measures that would happen anyway, such as not chopping trees. Also, Apple’s emission goals depend on carbon offsets, which are credits companies and people get for investing in projects to reduce carbon-say, planting trees.Ĭarbon offsets have been under intense scrutiny for promising more than they can deliver. Ocean shipping does emit far less carbon than air transport, but it also spews pollution directly into oceans. Though most fibres in Apple’s “fiber-based" packaging are recycled, the rest come from precious carbon-storing trees. For example, it isn’t entirely clear paper packaging is superior to plastic. And the sheer volume of recycled materials in Apple’s iPhones and other products is genuinely impressive.Īfter that, the promises get murkier. Grid Forecast could nudge electricity use in a positive direction. Renewable energy and aggressive targets for emission reduction are important.
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